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Visa Inks Deal with Wal-Mart, Lifts Credit Card Ban in Canada

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Visa Inc. (V - Free Report) has finally reached an agreement with Wal-Mart Stores, Inc. (WMT - Free Report) , which would allow acceptance of Visa credit cards as a form of payment in all Canadian Wal-Mart stores. The latest move undoubtedly seems to put an end to the lingering tussle over credit card transaction fees between the payment network giant and the retail behemoth.

On Jun 11, 2016, in a surprising announcement, Wal-Mart’s Canadian wing stated that it would stop accepting Visa in all its stores across Canada, citing that Visa charges “unacceptably high” card transaction fees.

Walmart Canada – which pays more than $100 million in fees to accept credit cards as payment options from customers – had then mentioned “Lowering costs such as these (credit card transaction fees) is necessary for us to be able to keep our prices low and continue saving our customers money.”

Meanwhile, on Jun 16, 2016, Visa, in an open letter to cardholders and merchants in Canada, claimed that it offered Walmart “one of the lowest rates of any merchant in Canada” and “they are using their size and scale to give themselves an unfair advantage.” Visa also noted that Walmart is “using their own customers as negotiating leverage by stating that they will no longer accept Visa cards at Walmart stores.”

Walmart Canada commenced its move to drop Visa cards, in mid July 2016, with three stores in Thunder Bay. After the companies failed to agree on an “acceptable fee” for Visa transactions, Walmart stopped accepting Visa credit cards at its 16 stores in Manitoba from Oct 2016.

However, following the latest agreement, Wal-Mart’s customers in Manitoba and Thunder Bay, Ontario, can use their Visa credit cards from Jan 6, 2017.

Visa’s shares have gained 7.8% in a year’s time, underperforming the 11.7% growth for the Zacks categorized  Financial Transaction Services industry. Though the company remains well poised for growth on the back of its solid market position and significant opportunities from the secular shift toward electronic payments, some key near-term concerns include high client incentives and weakness in the European economy.




Currently, Visa carries a Zacks Rank #3 (Hold).

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